Xhale Asia Wellness Group is the leading omnichannel partner for the Wellness, Health, Fitness, Beauty, and Lifestyle industries, reaching and connecting with business-to-business and consumer audiences. Since 2013, we have acted as a platform for brands, entrepreneurs, practitioners, and enterprises to Breathe, Connect, and Move through multi-channel activations.

We have inspired brands, and consumers to the enormous potentials these industries represent in Asia through events such as MURFEST, JustBE Markets, MURFEST Academy, MURFEST Juniors, Glo KL, SEBA (SME and Entrepreneurs Business Awards), and ABWA (Asia Beauty and Wellness Awards). Since 2013, we have endeavoured to enrich the lives of Asia Pacific consumers by offering the best health, fitness, lifestyle, beauty, and entrepreneurship programmes from around the world – in niche, prestige, and masstige segments.

We think on a global level while living on a local level. Our ability to integrate worldwide perspectives to local operational eccentricities while successfully overcoming each market’s hurdles is connected to our successful track record of establishing prominent trainers and activation brands and expanding into regional markets.